CMS2 Blocks: User Manual

01 – Preheader

Preheader text - used to summarize the email content, a call-to-action, or an incentive to encourage recipients to open an email.

02 – Logo Header

Add a brand logo, and set its alignment and size on desktop and mobile.

03 – Navigation

This navigation block, also known interchangeably as a menu, can have up to eight editable links. 

04 – Navigation with Hamburger

The Hamburger-style navigation looks the same as the standard navigation mentioned above in desktop view, but for mobile, it offers three horizontal lines resembling a hamburger (which is where the name came from).

05 – Title or Heading

This simple title/heading block offers the usual styling options and text alignment but with the additional option to add a link to the text.

06 – Text Block

A text block with options to hide/show the different elements within the block – Subtitle & text area.

07 – Hero Image

A hero image is a prominent section, typically filling the opening screen, used to grab the recipient’s attention.

08 – Hero Image with Overlay

An image block with overlaid elements such as a heading, text area, and button can be hidden or shown. 

09 – Spacer

The simple Spacer block.

10 – Image Left/Right with text

A 50/50 width split view between an image and text area with the option to swap the image or text to the left or right sides.

11 – Voucher/Coupon

This block has the same features as block 10 but with the added option of including a voucher code or discount code in conjunction with uploading coupon codes to Engage or a single manual generic code.

12 – 2 images

Two images side by side on desktop and mobile and the option to stack them on mobile.

13 – 1 or 2 Products

This block can display 1 or 2 products with text and a button under each image tile.

14 – 3 or 6 Products

The same as the 13 – 1 or 2 Products block, but the options are to display 3 or 6 product tiles.

15 – 4 or 8 Product

Product block with up to 4 or 8 products with various editable parameters.

16 – Text and CTA

Simple full-width text and button block.

17 – CTA

A stand-alone CTA (call-to-action) block.

18 – Video block

Video block with a GIF image fallback support.

19 – Carousel

This block consists of a carousel of images that can display up to 4 images and apply thumbnails or different slide tabbing options.

20 – Image Hotspot

This is a unique block that can only be used once per message. It is an interactive Hotspot block allowing the recipient to interact with the feature directly within the email.

21 – Image Reveal

Interactive Image Reveal block. Images can be clicked to reveal up to five underlying images, tap each image to reveal the next, and so on.

22 – Signature Block

A basic Signature block

23 – Social Icon Block

This is a stand-alone Social Icon block that can display up to six social media images and their respective text and links.

24 – Footer Block

All social media, legal, unsubscribe links, and company information are held here.

25 – Countdown

A countdown timer block with lots of editable features. An extremely useful tool in terms of call-to-action. This is now compatible across all known email clients, with a slight exception for some desktop Outlook versions.

26 – Ordered or Unordered list

This block can be used to create up to 4 rows of an ordered or unordered list with various style choices.

27 – Tabbed Effect

An interactive block where the recipient is able to click tabs within the email, displaying selected text relevant to each tab.