---
title: "Communicate With External Systems"
slug: "communicate-with-external-systems"
updated: 2024-03-06T09:24:13Z
published: 2024-03-06T09:24:14Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Communicate With External Systems

The Send HTTP Request option in Mapp's Whiteboard makes it possible for you to communicate with any API-based business tool you are using.

> [!TIP]
> You can set up a Whiteboard that will**exchange data between Mapp Cloud and your other business tools** such as: CRM, eCommerce/Online-Shopping, CMS, ERP systems.
> 
> It can also **communicate with other digital marketing platforms, email marketing solutions and social media**. For example: Zapier, Google Sheets, Google Databases, Asana, Zendesk, data warehouses such as Snowflake or Fivetran (via Google Sheets).

## Scenario

You want to differentiate follow-up actions depending in whether your contacts buy online, or in your local store.

1. Create a Whiteboard.
2. Set up an HTTP Request to identify your online versus offline buyers.
3. Get instant information from your CRM.
4. Build a differentiated customer journeys. For example, send discount coupons to use online, or in your local store.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/9e6a7a42-c00c-4a63-a307-a19f22257b38.png)

## Related Topics

[Using the HTTP Request Job in the Whiteboard](/v1/docs/using-http-request-job-in-the-whiteboard)