Message Creation: Content (SMS)

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Article summary

Overview

What can I do in this window?

Create an SMS message.
Add personalizations and Mapp Engage Variables to an SMS message.
Add a link to an SMS Message, shorten the link, and add parameters.
Select the SMS encoding. The encoding determines the character limit.

Navigation Path

During message creation, follow the message creation process until you reach Content.

Content Tools

Tool	Description
Personalization	Inserts placeholders for individual user data, like names. Also supports rule-based variations for segments. Example: `<%user.FirstName%>` inserts the recipient's first name.
Mapp Engage Variables	Inserts static variables that render the same content for all recipients. Example: `<%CurrentDate%>` inserts the same date for all recipients during sendout.
Upload Message	Imports SMS content from an external file. You can also specify the character encoding here.
Shorten Links	Converts long URLs into shorter links to conserve character space. Parameters can be added to these URLs.

Message Information

Setting	Description
Message Name	Required field that defines how the message is labeled within the system.
External Message ID	Adds a custom ID to outbound links for tracking in external systems. The External Message ID is helpful for tracking across analytics or eCommerce platforms.
Tags	Internal keywords to help categorize or search for the message. Use commas.
SMS	Your SMS message text goes here.
Characters	Shows the current number of characters in the message and the total allowed. Note: Personalized messages may exceed character estimates due to variable replacement during sendout.
SMS Messages	Indicates how many concatenated SMS parts will be sent based on the length. Note: Message concatenation allows longer messages to appear as one SMS on most devices, but carrier support may vary. Charges apply for each SMS part, even if delivered as a single combined message.
Remaining	Displays the number of characters that are available before a new SMS message is required for sendout.

Actions

Setting	Description
Save as Draft	Saves your current message to resume editing later.
Preview	Opens a preview view to test and review the personalized message.
Prepare Sendout	Moves to the next configuration step, where sendout details are set.

Advanced Options

Setting	Description
SMS Encoding	Defines the encoding format used, which affects the character set and limit.

Character Limits

Bit Size	Encoding	Single Message Maximum
GSM 7-bit	ISO 8859-1 or ISO 8859-15	160 characters
16-bit	UTF-8	70 characters

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