Configure Automatic Handling of Deactivated Contacts

Goal

Automatically reactivate or remove deactivated contacts after a defined number of days.

Background Information

Mapp Engage allows you to automate how deactivated contacts are managed over time. Depending on your configuration, contacts can either be:

• Removed from the group after a set number of days

• Reactivated at the group or system level

Deactivating a contact in any group also marks them as system-wide deactivated. This safety mechanism helps prevent sending to problematic addresses across your platform.

For details about how deactivation works, see the Deactivation Basics page.

Best Practices for Response Category Handling

Note

Only the listed categories support system-wide reactivation. For others, reactivation must be handled manually, if at all.

Procedure

1. Navigate to Audience > Groups.

2. In the Actions column next to the desired group, click Change Settings or the gear icon.

3. Open the Deactivation tab.

4. Expand the Deactivation Handling section.

5. For each Response Category, configure the following:

   • Select whether to Remove from Group or Reactivate.

   • In After Number of Days, define the delay before the action is triggered.

   • (Optional) Enable Reactivate System-wide Deactivated Contacts to apply the setting beyond the current group.
     Available only for:
     Transient, Blocked, Unknown, and Communication Failure

   • (Optional) Enable Do Not Send Messages to System-wide Deactivated Contacts to enforce stricter filtering during sendouts.

6. Click Save to apply the changes.