Beta
The Product Catalog is currently in Beta and is not yet available to all customers. Availability is being expanded gradually. Functionality, configuration, and behavior may change before general availability.
Introduction
The Product Catalog provides a central, structured way to manage and activate product data across Mapp Cloud. It defines how product information is modeled, validated, and shared across modules.
By organizing data consistently across product, style, and variant levels, the Product Catalog enables reliable reporting, personalization, recommendations, and marketing automation.
How the Product Catalog connects everything
Data flow from the commerce platform to Mapp Cloud modules
Key Benefits of the Product Catalog
The Product Catalog is a product data foundation in Connect. It provides a more flexible and scalable approach to managing product information.
Built-in localization: Manage multilingual and multi-market product data, including localized titles, prices, and sizing, within a single structured catalog.
Advanced personalization enablement: Use standardized product, style, and variant identifiers, along with custom attributes, to support precise targeting and dynamic content across modules.
Stronger recommendation capabilities: Provide high-quality, structured product data for enrichment, real-time recommendations, and AI-driven use cases.
Flexible system integration: Keep product data automatically synchronized and export structured feeds compatible with external vendors, such as Google Merchant, to simplify internal and third-party integrations.
Comparison with the legacy Product Catalog
For a side-by-side comparison of the legacy and new Product Catalogs, see Differences from the Legacy Product Catalog.