---
title: "Product Catalog"
slug: "connect-product-catalog"
description: "Manage and activate product data seamlessly with the Product Catalog, enhancing personalization, recommendations, and marketing automation in Mapp Cloud."
status: "update"
updated: 2026-05-29T14:48:11Z
published: 2026-05-29T14:48:22Z
canonical: "docs.mapp.com/connect-product-catalog"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Catalog

> [!NOTE]
> Beta
> 
> The Product Catalog is currently in Beta and is not yet available to all customers. Availability is being expanded gradually. Functionality, configuration, and behavior may change before general availability.

## Introduction

The Product Catalog provides a central, structured way to manage and activate product data across Mapp Cloud. It defines how product information is modeled, validated, and shared across modules.

By organizing data consistently across product, style, and variant levels, the Product Catalog enables reliable reporting, personalization, recommendations, and marketing automation.

### How the Product Catalog connects everything

![Data flow from the commerce platform to Mapp Cloud modules](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/UPC - 1.png)

Data flow from the commerce platform to Mapp Cloud modules

---

## Key Benefits of the Product Catalog

The Product Catalog is a product data foundation in Connect. It provides a more flexible and scalable approach to managing product information.

- **Built-in localization**: Manage multilingual and multi-market product data, including localized titles, prices, and sizing, within a single structured catalog.
- **Advanced personalization enablement**: Use standardized product, style, and variant identifiers, along with custom attributes, to support precise targeting and dynamic content across modules.
- **Stronger recommendation capabilities**: Provide high-quality, structured product data for enrichment, real-time recommendations, and AI-driven use cases.
- **Flexible system integration**: Keep product data automatically synchronized and export structured feeds compatible with external vendors, such as Google Merchant, to simplify internal and third-party integrations.

### Comparison with the legacy Product Catalog

For a side-by-side comparison of the legacy and new Product Catalogs, see [Differences from the Legacy Product Catalog](/v1/docs/connect-product-catalog-concepts-legacy-comparison).

Content that adapts based on user data, behavior, or conditions, enabling personalized messaging in Mapp Engage.