---
title: "Contact Statistics"
slug: "contact-statistics"
updated: 2026-03-03T09:10:47Z
published: 2026-03-03T09:10:47Z
canonical: "docs.mapp.com/contact-statistics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Statistics

## Introduction

Contact statistics provide insight into audience development over time. They show how the number and status of contacts change at both group level and system level.

Understanding these metrics helps you evaluate list quality, audience growth, and the long-term impact of deliverability.

---

## Group-Level Contact Statistics

Group-level statistics focus on membership development within a specific group.

The following metrics are used:

### Members (Total)

Includes all contacts assigned to the group, regardless of membership status.

### Not-deactivated Members

Includes members with the following statuses:

- Active
- Pending
- Awaiting approval

These contacts are eligible to receive messages in the group.

### Deactivated Members

Includes contacts deactivated for this specific group.

Deactivation typically occurs due to repeated deliverability issues.

Contacts who are only deactivated system-wide but not for this group are not counted here.

### Net Growth

Indicates the daily change in total group membership.

---

## System-Level Contact Statistics

System-level statistics provide a global view of audience development across the entire system.

The following metrics are used:

### Groups

Total number of groups stored in the system.

### Contacts (Total)

Includes all contacts stored in the system, regardless of status.

### Active Contacts

Contacts who are not deactivated system-wide.

### System-wide Deactivated Contacts

Contacts deactivated across the entire system due to deliverability issues.

Contacts deactivated only within individual groups are not included in this category.

### Net Growth

Indicates the daily change in the total number of contacts.

---

## Understanding Deactivation

Deactivation can occur at two levels:

- **Group-level deactivation** – The contact no longer receives messages from a specific group.
- **System-wide deactivation** – The contact no longer receives messages from any group in the system.

This distinction is essential when interpreting contact development and deliverability metrics.

---

## Related Topics

For detailed information about chart configuration, filtering options, and data export formats, see the Contact Statistics window documentation in the [Online Help](/v1/docs/online-help-contact-statistics).