---
title: "Content Engagement"
slug: "content-engagement"
status: "update"
updated: 2025-07-30T13:28:45Z
published: 2025-07-30T13:28:45Z
canonical: "docs.mapp.com/content-engagement"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Engagement

The Content Engagement plugin helps you measure how intensely users engage with individual parts of your content — going far beyond traditional scroll tracking (e.g., using the [Scroll Depth Plugin](/v1/docs/scroll-depth)).

Instead of tracking entire pages, you can define specific content sections (e.g,. paragraphs, text blocks, or components). The plugin measures how long these elements remain visible in the browser viewport — adjusted for screen size — and tracks when users reach defined thresholds of visibility or reading time.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/1fbe91b2-098e-4b5f-80b5-dd8627f0be3b.png)

This results in much more precise and meaningful engagement data, especially for editorial or content-heavy pages.

---

## How does it work?

Once the plugin is implemented:

- Content elements are divided into 200 parts, each with its own timer.
- You can configure it when engagement data is sent, e.g.,
  - when a user scrolls through a defined percentage,
  - after a defined time per screen size,
  - or when the user leaves the page.
- Optional: You can track extended content (e.g. loaded via “Read more” button) as a separate engagement element.

> [!WARNING]
> Note
> 
> The plugin does not support mobile apps or infinite scroll pages.

---

## What This Documentation Covers

This guide shows you how to configure and implement the Content Engagement plugin. You’ll learn:

- What technical requirements must be met
- How to define event parameters in Mapp Intelligence
- How to configure and activate the plugin for different integration methods
- How to initialize content elements for tracking
- How to validate your setup and interpret the results