Conversion Rate Percent

Shows the ratio of visitors per day to orders.

• Due to the metric scope "Visit", all orders in a visit are considered.

• Because "Visitors, Daily Unique" is used, you also can compare the conversion rate for time periods with different length.

Example:

A user performs the following visits:

• Days Analysis (Visitors > Traffic)
  

  Calculation of the conversion rate for 02-13	1 Order / 1 Visitor * 100 = 100

• Month analysis (Visitors > Time > Months)
  

  Calculation of the conversion rate	2 Orders / 2 Visitors, Daily Unique * 100 = 100

• Campaign analysis (Marketing > Campaigns > Advertising Media)
  The user from the example above uses different campaigns:
  
  
  For campaign analyses, the standard attribution model is used. In the example, it is "Last Campaign wins".
  

  Calculation of the conversion rate for campaign B	2 Orders / 2 Visitors, Daily Unique * 100 = 100

Similar Figures

Conversion Rate % ([Best Depth of Engagement])
Conversion Rate, Unique