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      Conversion Rate (Month N) Percent
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      Conversion Rate (Month N) Percent

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      Article summary

      The metric of the cohorts analysis shows, how the conversion rate developed per month since the first visit.

      Use the metric with the dimension "Cohorts (Monthly)".

      Month 0 = The conversion rate within the first 29 days.

      Month 1 = The conversion rate within the 30.-59. days since the first visit.
      ...

      Calculation

      Qty Orders (Lifespan Month N) / Visitors (Lifespan Month N) * 100

      Extensive information on cohorts in Mapp Intelligence can be found in the corresponding training chapter.

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