Conversion Rate (Month N) Percent
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    Conversion Rate (Month N) Percent

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    Article summary

    The metric of the cohorts analysis shows, how the conversion rate developed per month since the first visit.

    Use the metric with the dimension "Cohorts (Monthly)".

    Month 0 = The conversion rate within the first 29 days.

    Month 1 = The conversion rate within the 30.-59. days since the first visit.
    ...

    Calculation

    Qty Orders (Lifespan Month N) / Visitors (Lifespan Month N) * 100

    Extensive information on cohorts in Mapp Intelligence can be found in the corresponding training chapter.


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