---
title: "Conversion Rate (Month N) %"
slug: "conversion-rate-month-n"
updated: 2024-03-15T10:46:53Z
published: 2024-03-15T10:46:53Z
canonical: "docs.mapp.com/conversion-rate-month-n"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Rate (Month N) %

The metric of the cohorts analysis shows, how the conversion rate developed per month since the first visit.

Use the metric with the dimension "Cohorts (Monthly)".

**Month 0** = The conversion rate within the first 29 days.

**Month 1** = The conversion rate within the 30.-59. days since the first visit. ...

| Calculation | Qty Orders (Lifespan Month N) / Visitors (Lifespan Month N) * 100 |
| --- | --- |

Extensive information on cohorts in Mapp Intelligence can be found in the corresponding [training chapter](/v1/docs/analyses-8-cohorts).