Conversion Rate New Visitors, Unique
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    Conversion Rate New Visitors, Unique

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    Article summary

    This formula shows how many orders visitors performed in their first visit.

    Calculation

    Qty Orders (Metric scope Visit; Filter: New vs. Returning equals New) / Visitors (Filter: New vs. Returning equals New) * 100                                                                      

    • The filter restricts the data on the first visit.

    • Using the metric scope "Visit", all orders within a visit are taken into account.

    Similar figures

    Conversion Rate %
    Conversion Rate % ([Best Depth of Engagement)]


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