---
title: "Conversion Rate New Visitors, Unique"
slug: "conversion-rate-new-visitors-unique"
updated: 2024-03-15T10:46:32Z
published: 2024-03-15T10:46:32Z
canonical: "docs.mapp.com/conversion-rate-new-visitors-unique"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Rate New Visitors, Unique

This formula shows how many orders visitors performed in their first visit.

| Calculation | [Qty Orders](/v1/docs/qty-orders) *(*[*Metric scope*](/v1/docs/user-interface-14-custom-figures) *Visit; Filter: New vs. Returning equals New)* / [Visitors](/v1/docs/metrics-visitors) *(Filter: New vs. Returning equals New)* * 100 |
| --- | --- |

- The filter restricts the data on the first visit.
- Using the metric scope "Visit", all orders within a visit are taken into account.

## Similar figures

[Conversion Rate %](/v1/docs/conversion-rate) [Conversion Rate % ([Best Depth of Engagement)]](/v1/docs/conversion-rate-best-depth-of-engagement)