Conversion Rate, Unique

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Shows the ratio of visitors to orders.

Calculation	Qty Orders [metric scope Visits] / Visitors * 100

If you use this metric together with time dimension, visitors are counted uniquely per time unit.
Because the metric scope "visit" is used, all orders in the visit are counted.

Example:

A user performs the following visits:

Days analysis (Visitors > Traffic)
Calculation of the conversion rate for 02-13
1 Order / 1 Visitor * 100 = 100
Months analysis (Visitors > Time > Months)
Calculation of the conversion rate
2 Orders / 1 Visitor * 100 = 200
Advertising Media Analysis (Marketing > Campaigns > Advertising Media)
The user in the example above is using different campaigns:

In campaign analyses, the standard attribution model is used. In the example it is "Last campaign wins".
Calculation of the conversion rate for Campaign B
2 Orders / 1 Visitor * 100 = 200