---
title: "Conversion Rate, Unique"
slug: "conversion-rate-unique"
updated: 2024-03-29T06:43:06Z
published: 2024-03-29T06:43:06Z
canonical: "docs.mapp.com/conversion-rate-unique"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Rate, Unique

Shows the ratio of visitors to orders.

| Calculation | [Qty Orders](/v1/docs/qty-orders) *[*[*metric scope*](/v1/docs/user-interface-14-custom-figures) *Visits]* / [Visitors](/v1/docs/metrics-visitors) * 100 |
| --- | --- |

> - If you use this metric together with time dimension, visitors are counted uniquely per time unit.
> - Because the metric scope "visit" is used, all orders in the visit are counted.

### Example:

A user performs the following visits:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/35c3091b-0b02-4d20-92ef-a2e051b88bda.png)

- **Days analysis** (*Visitors > Traffic*) ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/41cd9fcf-cb6a-4031-a89d-e15d13615f84.png)

| Calculation of the conversion rate for 02-13 | 1 Order / 1 Visitor * 100 = 100 |
| --- | --- |
- **Months analysis** (*Visitors > Time > Months*) ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/c2a42754-49a8-430a-afd7-f7628fb74b85.png)

| Calculation of the conversion rate | 2 Orders / 1 Visitor * 100 = 200 |
| --- | --- |
- **Advertising Media Analysis** (*Marketing > Campaigns > Advertising Media*) The user in the example above is using different campaigns: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/8fc43e77-9783-4b40-b401-b0393119a64a.png) In campaign analyses, the [standard attribution model](/v1/docs/analyses-3-campaign-analyses) is used. In the example it is "Last campaign wins". ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/17a054ed-71f0-4455-81e9-9affe583ae62.png)

| Calculation of the conversion rate for Campaign B | 2 Orders / 1 Visitor * 100 = 200 |
| --- | --- |

## Similar Figures

[Conversion Rate % ([Best Depth of Engagement)]](/v1/docs/conversion-rate-best-depth-of-engagement) [Conversion Rate %](/v1/docs/conversion-rate)