---
title: "Conversion Rate %"
slug: "conversion-rate"
updated: 2024-03-29T06:40:56Z
published: 2024-03-29T06:40:56Z
canonical: "docs.mapp.com/conversion-rate"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Rate %

Shows the ratio of visitors per day to orders.

| Calculation | [Qty Orders](/v1/docs/qty-orders) *(*[*metric scope*](/v1/docs/user-interface-14-custom-figures) *Visit)* / [Visitors, Daily Unique](/v1/docs/visitors-daily-unique) * 100 |
| --- | --- |

> - Due to the metric scope "Visit", all orders in a visit are considered.
> - Because "Visitors, Daily Unique" is used, you also can compare the conversion rate for time periods with different length.

### Example:

A user performs the following visits: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/4515ef78-87f7-4fc2-88a5-da385d4e4b0f.png)

- **Days Analysis** (*Visitors > Traffic*) ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/5aeaea6d-3155-44c4-a1c9-df12f4ef536a.png)

| Calculation of the conversion rate for 02-13 | 1 Order / 1 Visitor * 100 = 100 |
| --- | --- |
- **Month analysis** (*Visitors > Time > Months*) ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/c1c53ce5-0fbf-4e92-a6b3-6ad703ca1623.png)

| Calculation of the conversion rate | 2 Orders / 2 Visitors, Daily Unique * 100 = 100 |
| --- | --- |
- **Campaign analysis** (*Marketing > Campaigns > Advertising Media*) The user from the example above uses different campaigns: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/91b9f739-f22c-4af9-8090-1804a5023780.png) For campaign analyses, the [standard attribution model](/v1/docs/analyses-3-campaign-analyses) is used. In the example, it is "Last Campaign wins". ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/b635cc36-90eb-43ed-9d45-3f8682929cb0.png)

| Calculation of the conversion rate for campaign B | 2 Orders / 2 Visitors, Daily Unique * 100 = 100 |
| --- | --- |

## Similar Figures

[Conversion Rate % ([Best Depth of Engagement])](/v1/docs/conversion-rate-best-depth-of-engagement) [Conversion Rate, Unique](/v1/docs/conversion-rate-unique)