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      Conversion Supporter Percent
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      Conversion Supporter Percent

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      Article summary

      Shows, what percentage of campaigns participated in a customer journey while neither being the first nor the last contact. At least 3 campaign contacts have to exist.

      Calculation

      Conversion Supporter  /  Campaign Lifecycle Contacts * 100

      Mapp Intelligence differentiates between 3 status within the customer journey:

      • Conversion Initiator

      • Conversion Supporter

      • Conversion Transformer

      Example:

      Customer Journey A: Display > Affiliate > Newsletter
      Customer Journey B: Affiliate > Affiliate > Affiliate

      In total, "Affiliate" has 4 contacts in the customer journey, two of them being "Conversion Supporter".

      "Conversion Supporter %" = 2 / 4 * 100 = 50

      Further information

      Training chapter Basic Metrics

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