---
title: "Conversion Supporter %"
slug: "conversion-supporter"
updated: 2024-03-15T10:48:32Z
published: 2024-03-15T10:48:32Z
canonical: "docs.mapp.com/conversion-supporter"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Supporter %

Shows, what percentage of campaigns participated in a customer journey while neither being the first nor the last contact. At least 3 campaign contacts have to exist.

| Calculation | [Conversion Supporter](/v1/docs/metrics-conversion-supporter) / [Campaign Lifecycle Contacts](/v1/docs/campaign-lifecycle-contacts) * 100 |
| --- | --- |

Mapp Intelligence differentiates between 3 status within the customer journey:

- Conversion Initiator
- Conversion Supporter
- Conversion Transformer

### **Example:**

Customer Journey A: *Display > Affiliate > Newsletter* Customer Journey B: *Affiliate > Affiliate > Affiliate*

In total, "Affiliate" has 4 contacts in the customer journey, two of them being "Conversion Supporter".

"Conversion Supporter %" = 2 / 4 * 100 = 50

## Further information

Training chapter [Basic Metrics](/v1/docs/analyses-2-basic-metrics)