Conversion Tracking

Introduction

Conversion Tracking is a function that makes it possible to evaluate message performance based on pre-defined goals. This means you can set goals for an email sendout and then check whether the recipient initiated the desired activity. Such activities depend on the landing pages the message links are directed to. Possible goals and associated recipient reactions are:

• General shopping or the purchase of products within a special product group.

• Event registration.

• Request for further information or registration for presentations.

• Opening special web pages and retrieving information from them.

Shops sites are the primary application for Conversion Tracking. However, every website can use Conversion Tracking to ensure its email marketing delivers the desired results.

By tracking shops and checking whether special offers are utilized, Engage Conversion Tracking makes it possible to collect information in Engage about the number of products sold and the value of the purchases.

Explore Conversion tracking

Basics

Conversion Pixel Windows

How-Tos