Contents x
      Conversion Transformer Percent
      • 1 Minute to read
      • Print
      • Dark
        Light
      Contents

      Conversion Transformer Percent

      • 1 Minute to read
      • Print
      • Dark
        Light
      Article summary

      Shows, what percentage of the campaigns were the last contact in the customer journey.

      Calculation

      Conversion Transformer  /  Campaign Lifecycle Contacts * 100   

      If the customer journey only consists of one campaign contact, this is assigned as "Conversion Transformer".

      Mapp Intelligence differentiates between 3 status within the customer journey:

      • Conversion Initiator

      • Conversion Supporter

      • Conversion Transformer

      Example:

      Customer Journey A: Affiliate Customer Journey B: Affiliate > Affiliate

      In total, "Affiliate" has 3 contacts in the customer journey, two of them being "Conversion Transformer".

      "Conversion Transformer %" = 2 / 3 * 100 = 66.66

      Further information

      Training chapter Basic Metrics

      Was this article helpful?
      What's Next