Conversion Transformer Percent

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Shows, what percentage of the campaigns were the last contact in the customer journey.

Calculation

Conversion Transformer  /  Campaign Lifecycle Contacts * 100   

If the customer journey only consists of one campaign contact, this is assigned as "Conversion Transformer".

Mapp Intelligence differentiates between 3 status within the customer journey:

  • Conversion Initiator

  • Conversion Supporter

  • Conversion Transformer

Example:

Customer Journey A: Affiliate Customer Journey B: Affiliate > Affiliate

In total, "Affiliate" has 3 contacts in the customer journey, two of them being "Conversion Transformer".

"Conversion Transformer %" = 2 / 3 * 100 = 66.66

Further information

Training chapter Basic Metrics