---
title: "Conversion Transformer %"
slug: "conversion-transformer"
updated: 2024-03-15T10:49:10Z
published: 2024-03-15T10:49:10Z
canonical: "docs.mapp.com/conversion-transformer"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Transformer %

Shows, what percentage of the campaigns were the last contact in the customer journey.

| Calculation | [Conversion Transformer](/v1/docs/metrics-conversion-supporter) / [Campaign Lifecycle Contacts](/v1/docs/campaign-lifecycle-contacts) * 100 |
| --- | --- |

If the customer journey only consists of one campaign contact, this is assigned as "Conversion Transformer".

Mapp Intelligence differentiates between 3 status within the customer journey:

- Conversion Initiator
- Conversion Supporter
- Conversion Transformer

### Example:

Customer Journey A: *Affiliate* Customer Journey B: *Affiliate > Affiliate*

In total, "Affiliate" has 3 contacts in the customer journey, two of them being "Conversion Transformer".

"Conversion Transformer %" = 2 / 3 * 100 = 66.66

## Further information

Training chapter [Basic Metrics](/v1/docs/analyses-2-basic-metrics)