Conversionvalue Avg

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Shows the average value of a conversion.

Calculation

Conversionvalue / Conversions                                           

The conversionvalue is based on a tracked conversion, thus a website goal was achieved.

Depending on the website goal the conversionvalue is:

  • Website goal "Order": Conversionvalue = Order Value

  • Website goal "Product added to the Cart": Conversionvalue = Value Product Added to Cart

  • Website goal e-Commerce parameter: Conversionvalue = 1