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      Conversionvalue Avg
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      Conversionvalue Avg

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      Article summary

      Shows the average value of a conversion.

      Calculation

      Conversionvalue / Conversions                                           

      The conversionvalue is based on a tracked conversion, thus a website goal was achieved.

      Depending on the website goal the conversionvalue is:

      • Website goal "Order": Conversionvalue = Order Value

      • Website goal "Product added to the Cart": Conversionvalue = Value Product Added to Cart

      • Website goal e-Commerce parameter: Conversionvalue = 1

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