--- title: "Conversionvalue Avg" slug: "conversionvalue-avg" updated: 2024-03-15T10:49:43Z published: 2024-03-15T10:49:43Z canonical: "docs.mapp.com/conversionvalue-avg" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Conversionvalue Avg Shows the average value of a conversion. | Calculation | Conversionvalue / Conversions | | --- | --- | The conversionvalue is based on a tracked conversion, thus a website goal was achieved. Depending on the website goal the conversionvalue is: - Website goal "Order": Conversionvalue = Order Value - Website goal "Product added to the Cart": Conversionvalue = Value Product Added to Cart - Website goal e-Commerce parameter: Conversionvalue = 1