---
title: "Convert Abandoning Visitors Into Email Subscribers"
slug: "convert-abandoning-visitors-into-email-subscribers"
updated: 2024-12-12T14:17:41Z
published: 2024-12-12T14:17:41Z
canonical: "docs.mapp.com/convert-abandoning-visitors-into-email-subscribers"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Convert Abandoning Visitors Into Email Subscribers

This video demonstrates how to effectively reconnect with visitors who leave your website and turn them into valuable customers.

[Convert Abandoning Visitors into Email Subscribers](https://player.vimeo.com/video/902873573?badge=0&autopause=0&player_id=0&app_id=58479)

All the steps we mention in the video are listed below.

| Step | Navigation path | Description |
| --- | --- | --- |
| 1 | *Segment Manager > Create new segment* | 1. Name the new segment "All users except subscribers" 2. Apply the filter: 1. Dimension "User - Email Receiver Id" 2. Operator "not equal" 3. Value "*" For more information, see [Getting Started: Mapp Intelligence Segment Manager](/v1/docs/getting-started-mapp-intelligence-segment-manager). |
| 2 | *Marketing > Create a new campaign* | **Basic settings** 1. Name the campaign "Exit intent". 2. Set the start date. **Target Group** 1. Import the segment "All users except subscribers" 2. Configure the Real-time Behavior: 1. Create a new Real-time Behavior called "Exit intent" 2. Under **Define a new trigger**, select the context "Page" and: 1. **Real-time Behavior**: "Exit intent movement" 2. **Operator**: equals 3. **Value**: Yes **Content** 1. Select the content type **Layer**, then select **Create new Layer**with the name "Exit intent" 2. Add the URL "www.demo.net/public/m/exitintent" **Frequency Caps** 1. Set **Per user session** to “1” **Placements** 1. Create a new overlay placement called "Exit intent" 2. Activate the campaign. For more information, see [How to Create a Marketing Automation Campaign](/v1/docs/how-to-create-a-campaign-in-marketing-automation). |

> Visit
> 
> ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/grafik(33).png)
> 
> Find more information in the course [Mapp Intelligence - Onsite Layers](https://academy.mapp.com/catalog/courses/3802008).