--- title: "Costs (Ad)" slug: "costs-ad" updated: 2024-03-14T10:43:41Z published: 2024-03-14T10:43:41Z canonical: "docs.mapp.com/costs-ad" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.mapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Costs (Ad) **Shows the costs for a specific ad in Google Ads.** This metric is imported when using the [Google Ads API](/v1/docs/setting-up-google-ads-api). If you have questions about the definition, please use the Google Help.