Create a Microsite

This article describes how to create a microsite of any type: general, subscribe, or unsubscribe. For an overview of the microsite types, see Microsites.

Prerequisites

• A microsite framework.

• At least one form block.

• For subscribe and unsubscribe microsites: a subscription group. For details, see Group Creation: Group Details.

• The permissions to create and publish microsites. For details, see Microsite Permissions.

Set Up Link Parameters for Unsubscribe Microsites

Skip this section if you create a general or subscribe microsite.

An unsubscribe microsite needs a unique link for each recipient. The link tells Mapp Engage which contact to unsubscribe from which group. To create this link, add the user ID and the group ID as link parameters in the settings of the subscription group.

Note

Each subscription group can have only one unsubscribe microsite.

1. In the main navigation, click Audience > Group Management > Groups.

2. In the Actions column of your subscription group, click Change Settings.

3. Click Tracking & Links.

4. In the Link Parameters section, click +.

5. In the Name for link parameter field, enter uid.

6. Click the Value for Link Parameter field, then click Personalization. In the Identifiers drop-down list, click User ID.

7. In the Link Parameters section, click + again.

8. In the Name for link parameter field, enter gid.

9. In the Value for Link Parameter field, enter <%group.id%>.

10. Click Save.

For details on the settings in this tab, see Group Creation: Tracking & Links.

Create the Microsite

1. In the main navigation, click Content > Microsites.

2. Click Create Microsite.

3. Enter a name for the microsite, then select the framework.

4. Click Next Step.

5. Drag your form block from the Components panel onto the page. Add further components if needed.

6. Click Next Step. To continue later, click Save as Draft instead.

7. For subscribe and unsubscribe microsites, select the subscription group.

8. Enter a path for the microsite. The URL below Path is the link that you add to your messages.

9. Optional: To publish the microsite at a later date, turn on Scheduled Publishing and set the date.

10. Click Activate.