---
title: "Create a Barcode"
slug: "create-a-new-barcode"
description: "Create a barcode in Mapp Engage from a fixed value, a coupon list, or a contact attribute, with a fallback for missing values."
status: "update"
updated: 2026-10-21T08:51:44Z
published: 2026-10-21T08:51:44Z
canonical: "docs.mapp.com/create-a-new-barcode"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Barcode

## Goal

Create a barcode that you can insert into email messages.

---

## Prerequisites

- You have permission 170 or 172.
- Depending on the data source: a coupon list with codes, or a custom attribute that contains the value, for example a membership number.

---

## Procedure

1. Go to *Content > Voucher Manager > Barcodes*.
2. Click **Create**.
3. Under **Basic Settings**:
  - Enter a unique **Name**.
  - Optional: Enter a **Description**.
  - If several domains are available, select the **Domain**.
  - Select the **Barcode Type**. Some types only accept digits or a fixed length, for example EAN-13. Make sure that the type matches your data. See [Barcode Types](/v1/docs/supported-barcode-types).
4. Under **Content**, select the **Data Source**:
  - **Single Input**: A fixed value. All recipients receive the same barcode. The barcode is not personalized and not tracked.
  - **Coupon List**: Codes from a coupon list. Each recipient receives the barcode of their own code.
  - **Attributes**: The value of a custom attribute of the contact, for example a membership number.
5. In **Data to Encode**, enter the value or select the coupon list or the attribute.
6. Optional: In **Alternative Barcode**, enter a fallback value. Mapp Engage uses it when the coupon list has no codes left or the attribute of a contact is empty.
7. Optional: Adjust the settings under **Text Style** and **Layout**. The available options depend on the barcode type. See [Create New Barcode](/v1/docs/create-new-barcode-window).
8. Click **Save**. ⇒ The barcode is available in the **Barcode** category of Mapp Engage Variables.

> [!WARNING]
> Warning
> 
> For a barcode based on **Attributes**: If a contact has no value in the attribute and no alternative barcode is set, Mapp Engage skips the message for this contact.

> [!NOTE]
> Note
> 
> With **Single Input**, you can click **Save as Content Element** instead. The barcode is then stored in the Content Store and inserted like any other content element. It does not appear in the **Barcode** category of Mapp Engage Variables.

---

## Next Step

Insert the barcode into a message. See [Add a Barcode to a Message](/v1/docs/add-a-barcode-to-a-message).