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Create Audience (window)
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Navigation Path
In the Main Navigation, click .
⇒ The Custom Audience window opens.Click the Create Audience button.
⇒ The Create Audience window opens.
Purpose
Capture information about visitors who engage in the web activity you specify here. You can include a wide range of activities that pull data from the entire Internet.
What can I do in this window?
Specify the platform that you want to send data to.
Specify the first-, second-, and third-party conditions used to build the audience.
Set an audience to be updated in real-time with new users active on your website who match the audience profile.
Preview audience performance to see if the audience specification is on target to capture the business or campaign data you want.
Actions
Action | Description |
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Show Preview | Displays an estimated performance for this audience. A summary of the conditions that govern the data collection is also shown. This preview gives you an idea of the usefulness of the audience. It also indicates how you can adjust conditions to broaden your reach. |
Create Audience | Creates a custom audience that is based on your entries. It provides a preliminary estimate of your audience size and pushes the audience to the specified platform for live data collection. |
Cancel | Cancels your entries and opens the Custom Audience window. |
Settings
Setting | Description |
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Audience Name | Enter the name that you want the audience to have. |
Select Platform | Select the desired platform from the drop-down list. The options correspond to the platforms that were integrated with your Acquire platform. |
Real-Time Matching | Indicates if the audience was enabled or is ineligible for real-time matching. |
To locate a desired condition faster, enter a search term to view all the conditions that match the string. | |
Date | Select the periods of time for which you want to capture the visitor data for this audience. The time zone for Acquire is UTC.
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Location | Select the geographical conditions visitors must fulfill at the time they access the web to add them to this audience. These options help you build a region-specific audience.
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Contextual | Select the contextual data the visitor traffic must match for the visitor data to build the audience.
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Performance | Select what visitor activity must occur to build the audience with the corresponding visitor data.
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Data Collection | Specify the data collections whose visitor data you want to use to filter the other conditions that are specified for this audience. Your choice pinpoints visitor activity for specific regions or time intervals that is based on an existing set of visitors.
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Custom | Specify a custom condition that you want to use to build this audience. The options that appear reflect the custom data that you loaded into the software through the API. |
3rd Party Data | Select the third parties whose data you want to merge with the conditions that are specified to build this audience. You must have an agreement with the third party you select to use their data. |
Information
Item | Description |
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Reach | Shows the estimated reach of your audience. The value is cross-platform and includes users and impressions (pixels).
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Devices | Displays your audience performance by device: desktop, tablet, and mobile. |
Summary | Lists the conditions under which this audience was collected. |
Percentage of Users | Displays the proportion of users in your audience per condition. You can quickly see which conditions serve to limit the size of your audience. |
Map | Displays the estimated number of audience members for each country you click. |
Related Topics
Pixels
Configure an On-Site Custom Event
Configure an On-Site Custom Success Event