---
title: "Attribute"
slug: "create-new-attribute"
updated: 2025-09-17T07:50:36Z
published: 2025-09-17T07:50:36Z
canonical: "docs.mapp.com/create-new-attribute"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Attribute

## Overview

Create attributes to store audience-related information in your account. Choose an attribute type and configure its options to control how data is captured and used.

---

## Navigation Path

*Create New > Attribute*

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image-JGI9T3TY.png)

---

## Settings

### 1 General Settings

| Setting | Description |
| --- | --- |
| **Attribute name** | The display name for the attribute. |
| **Description (optional)** | A short explanation to help your team understand how the attribute is used. |
| **Attribute type** | Select one of the available types: **Profile Attribute**, **Group Attribute**, **Member Attribute**, or **Related Data Set**. |

---

### 1 Profile Attribute

Configure attributes stored on a user profile.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image-VW9VA4FN.png)

| Setting | Description |
| --- | --- |
| Data type | Select from String, Number, Boolean, and Date |
| Channels | By default set to All. Enable toggle to select a specific channel or channels from a drop-down list. |
| Enumerated | Creates an enumeration for values. Once enabled, values can be addedSee [Attribute Enumeration Management](/v1/docs/attribute-enumeration-management). |

---

### 2 Group Attribute

Configure attributes stored at group level.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image-4HIEC0WA.png)

| Setting | Description |
| --- | --- |
| **Group** | Select the group from the drop-down. |
| **Value** | Enter the group attribute value. |

---

### 3 Member Attribute

Configure attributes for the same contact across multiple groups.

| Setting | Description |
| --- | --- |
| **Group** | Select the group for which the member attribute applies. |

---

### 4 Related Data Set

Define a related data table for additional records linked to a profile.

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/image-FNMJP1ND.png)

| Setting | Description |
| --- | --- |
| **Linked Profile Attribute (optional)** | Select the profile attribute the related data set links to. |
| **Duplicate keys allowed** | Toggle whether keys in the related data set must be unique (one occurrence) or can repeat (non-unique). |

## Related

- [Understanding Attributes](/attribute-basics.md)