Create New Barcode

Unique name of the barcode. Must be unique in the system.

Optional text to describe the barcode, useful when multiple barcodes exist.

Defines the barcode format. Options include linear (e.g., EAN, Code 128) and 2D (e.g., QR Code, PDF417). See Supported Barcode Types.

Determines how data is encoded:

• Coupon List – Uses codes from a selected list. If no codes are available, the Alternative Barcode is used. Behavior follows list settings (see Create New Coupon List). You can also search coupon lists by name, ID, description, owner, or last updated date.

• Custom Attribute – Uses recipient-specific values. If missing, the Alternative Barcode is used. If that is empty, the message is skipped. Attributes can also be searched by name.

• Input – Uses fixed manual input. The barcode is static and not recipient-specific. It does not support tracking like barcodes based on dynamic data. Can be saved as a Content Store Element (see Use a Content Store Element in an Email).

Fallback value used when coupon codes or attributes are missing.

Shows human-readable text on the barcode. Options: None, Top, Bottom. Only shown for compatible types.

Height of each bar in linear barcodes (min. 1 px).

Width of each bar in linear barcodes (min. 1 px).

Ratio of short to tall bars for POSTNET barcodes. Default: 0.4.

Margin around the barcode for scan accuracy. Default: 5 px (min. 1 px).

Size of individual modules in 2D barcodes (min. 1 px).

Shown in preview/test messages instead of the actual barcode. Can be customized in the Preview view.

Opens the preview window with editable preview text.

Generates and saves the barcode. The result appears in the Barcodes Overview and can be added as an Engage Variable (see Add a Barcode to a Message).

Available for manual input only. Saves the barcode to the Content Store (see Use a Content Store Element in an Email​).

Discards changes and returns to the overview.