---
title: "Compose Content Store Element"
slug: "create-new-content-element-window"
description: "Reference for creating or editing a content store element in Mapp Engage: name, description, file upload or HTML, expiration, and visibility."
status: "update"
updated: 2026-10-21T12:24:12Z
published: 2026-10-21T12:24:12Z
canonical: "docs.mapp.com/create-new-content-element-window"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Compose Content Store Element

## Overview

The Content Store Element page is used to create or edit a reusable content item in the Content Store.

You can upload a file or add HTML content that can later be reused in emails, templates, and landing pages.

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## Navigation Path

*Content > Content Store*

- To create a new element, click **Create**.
- To edit an existing element, select an element in the list and click **Edit**.

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## Name

Defines the internal name of the content store element.

- Maximum length: 60 characters
- The name does not need to be unique
- If left empty, the system assigns a default name

---

## Description

Defines a description of the element.

For image files, the description is automatically used as **ALT text** when the image is inserted into a message.

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## Content / Attachment

Defines how the content is added.

### Upload File

Uploads a file from your computer.

Use **Browse** to select a file.

- Upload limit: 1 MB per image by default. Your account manager can request a higher limit of up to 4 MB.
- Large files can negatively impact email deliverability
- Unnecessary metadata is automatically removed from image files

All uploaded files are scanned with an antivirus scanner.

Files that may contain executable or malicious code are not permitted.

---

### HTML / HTML Editor

Adds HTML content instead of uploading a file.

- **HTML Code** – Enter HTML manually
- **HTML Editor** – Create HTML content in WYSIWYG mode

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## Expiration Date

Defines how long the element remains available in the system.

- By default, elements expire automatically **180 days after the last access**
- If **Automatic Expiration Date** is disabled, the element is deleted on the specified date regardless of access

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## Visible to Everyone

Defines whether the element is accessible to all users.

- **Yes** – The element is available to all users
- **No** – Access is restricted based on user permissions