Create Parameter

Create a parameter to define which data points are captured from your website and used for tracking.

Prerequisites

• Access to Tag Integration

• A data layer or URL structure providing the required values

Procedure

1. Navigate to Tag Integration.

2. Open Parameters.

3. Click Create parameter.

4. Enter a Name for the parameter.

5. (Optional) Enter a Description.

6. Select the Type:    

   • JavaScript variable – Reads values from the data layer or JavaScript.

   • URL parameter – Reads values from URL parameters (must be UTF-8 encoded).

   • Mobile parameter – Used for mobile tracking environments.

7. Enter the Definition of the parameter.

8. Click Create.

Definition Guidelines

The definition specifies how the parameter value is accessed.

• For JavaScript variables, use the variable name or data layer reference.

• Example using wts: wts.get('customerID')

• Example using other variables: arrayname[variableposition].variablename

• Do not use double quotation marks in the definition.

Result

The parameter is created and appears in the Parameter Overview. It can now be used in plugins and rules.

Best Practices

• Use consistent naming conventions for parameters.

• Ensure that the defined value exists in the data layer or URL.

• Test parameter values before using them in tracking logic.