---
title: "Creating and Managing Contact Profiles"
slug: "creating-and-managing-contact-profiles-in-mapp-engage"
updated: 2026-07-30T13:27:43Z
published: 2026-07-30T13:27:43Z
canonical: "docs.mapp.com/creating-and-managing-contact-profiles-in-mapp-engage"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating and Managing Contact Profiles

## Creating a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Click **Create**.
3. Select the identifier type for the contact:
  - **Email**: Uses the contact’s email address
  - **Mobile Number**: Uses the contact’s phone number
  - **Mobile App Alias**: Uses the alias generated by a mobile app
4. Enter the required information.
5. Click **Create** to save the profile.

> [!NOTE]
> **Note**:
> 
> - Each contact must have a unique identifier. If the identifier already exists, the creation fails.
> - New contacts are not automatically assigned to a group. Until added to a group, they only receive system messages or single messages for which they match segmentation criteria.

---

## Editing a Contact Profile

### Background Information

Contact profiles are usually updated through imports. However, you can manually adjust data for individual profiles, for example, when managing test recipients.

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Next to the contact you want to edit, click the **Edit** icon.
3. Update the information as needed.

> [!NOTE]
> **Note**: You cannot edit member attributes here. These can only be managed within the context of a group under *Memberships*.
4. Click **Save** in the header of the Contact Profile window.

---

## Anonymizing a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Open the contact profile you want to anonymize.
3. Click Anonymize in the top right.

> [!NOTE]
> Important Information
> 
> - The action is immediate and has no confirmation step.
> - Once anonymized, the system:
>   - Displays a success message
>   - Sends a confirmation email
>   - Irreversibly hashes the contact’s email, profile data, and history (using SHA-3)
>   - Deletes the contact from the system
> - The anonymization is permanent. The contact cannot be restored.
> - If re-added later, the system creates a new Contact ID with no link to previous data.

---

## Deleting a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Select the check box next to the contact entry.
3. Click **Delete**.
4. Confirm the deletion when prompted.

> [!NOTE]
> Note:
> 
> - Deleting permanently removes the address, profile data, and message history.
> - The action cannot be reversed.

---

## Exporting a Contact Profile

### Procedure

> [!NOTE]
> **Note**: If necessary, filter the contacts to find your contact. For more information, see [Filter Options](/v1/docs/activity-tab).

1. Go to *Audience > Contact Management > All Contacts*.
2. Expand the context menu in the *Actions* column and click **Export Contact**.
3. A message confirms the export has been scheduled. You will also receive an email with a link.
4. Click the link in the email to open the export page.
5. Click **Export** to download the file as a CSV.

### Export File Contents

Depending on your system, the export file contains the following contents.

#### Standard Systems

- Identifiers
- Channel Addresses
- Standard Attributes
- Related Data rows for tables linked to the contact profile
- All events for the contact since the contact entered the system

#### Mobile App Integrated Systems

For each app installed by the contact:

- `AppName_Opt_In` This is the date the opt-in for the app took place.
- `AppName_Opt_Out` This is the date the user opted out of the app.
- `AppName_Last_Open` The date the app was last opened.
- `AppName_Push_Sent` The date the app sent a notification.
- `AppName_Last_Activation` The date the app was last used.

A unique identifier automatically assigned by Mapp Engage when a new contact is added to the system.

- The **Contact ID** cannot be changed or edited.
- In some parts of Mapp Cloud, this identifier may also be referred to as **User ID**, but both terms describe the same concept.
- You can find the Contact ID by going to *Audience > Contact Management > All Contacts* and checking the ID column.

## Related

- [All Contacts: Create](/new-contact-profile-window.md)
- [All Contacts: Edit Contact Profile](/contact-profile.md)
- [All Contacts: Anonymize Contact](/all-contacts-anonymize-contact.md)