---
title: "Creating and Managing Contact Profiles in Mapp Engage"
slug: "creating-and-managing-contact-profiles-in-mapp-engage"
updated: 2025-10-01T15:32:56Z
published: 2025-10-01T15:32:56Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating and Managing Contact Profiles in Mapp Engage

## Creating a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Click **Create**.
3. Select the identifier type for the contact:
  - **Email**: Uses the contact’s email address
  - **Mobile Number**: Uses the contact’s phone number
  - **Mobile App Alias**: Uses the alias generated by a mobile app
4. Enter the required information.
5. Click **Create** to save the profile.

> [!NOTE]
> **Note**:
> 
> - Each contact must have a unique identifier. If the identifier already exists, the creation fails.
> - New contacts are not automatically assigned to a group. Until added to a group, they only receive system messages or single messages for which they match segmentation criteria.

---

## Editing a Contact Profile

### Background Information

Contact profiles are usually updated through imports. However, you can manually adjust data for individual profiles, for example, when managing test recipients.

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Next to the contact you want to edit, click the **Edit** icon.
3. Update the information as needed.

> [!NOTE]
> **Note**: You cannot edit member attributes here. These can only be managed within the context of a group under *Memberships*.
4. Click **Save** in the header of the Contact Profile window.

---

## Anonymizing a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Open the contact profile you want to anonymize.
3. Click Anonymize in the top right.

> [!NOTE]
> Important Information
> 
> - The action is immediate and has no confirmation step.
> - Once anonymized, the system:
>   - Displays a success message
>   - Sends a confirmation email
>   - Irreversibly hashes the contact’s email, profile data, and history (using SHA-3)
>   - Deletes the contact from the system
> - The anonymization is permanent. The contact cannot be restored.
> - If re-added later, the system creates a new Contact ID with no link to previous data.

---

## Deleting a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Select the check box next to the contact entry.
3. Click **Delete**.
4. Confirm the deletion when prompted.

> [!NOTE]
> Note:
> 
> - Deleting permanently removes the address, profile data, and message history.
> - The action cannot be reversed.

---

## Exporting a Contact Profile

### Procedure

1. Go to *Audience > Contact Management > All Contacts*.
2. Expand the context menu in the *Actions*column and click **Export Contact**.
3. A message confirms the export has been scheduled. You will also receive an email with a link.
4. Click the link in the email to open the export page.
5. Click **Export** to download the file as a CSV.

### Export File Contents

- **Standard systems** include identifiers, channel addresses, attributes, related data, and all events linked to the contact.
- **Mobile app integrated systems** may also include app-specific data such as opt-in/out dates, last open, and push notification activity.

A unique identifier automatically assigned by Mapp Engage when a new contact is added to the system.

- The **Contact ID** cannot be changed or edited.
- In some parts of Mapp Cloud, this identifier may also be referred to as **User ID**, but both terms describe the same concept.
- You can find the Contact ID by going to *Audience > Contact Management > All Contacts* and checking the ID column.

## Related

- [All Contacts: Create](/new-contact-profile-window.md)
- [All Contacts: Edit Contact Profile](/contact-profile.md)
- [All Contacts: Anonymize Contact](/all-contacts-anonymize-contact.md)