---
title: "CTR (Keyword)"
slug: "ctr-keyword"
updated: 2024-03-14T10:44:32Z
published: 2024-03-14T10:44:32Z
canonical: "docs.mapp.com/ctr-keyword"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# CTR (Keyword)

**Shows the ratio of Impressions to Clicks for a specific Keyword in Google Ads.**

This metric is imported when using the [Google Ads API](/v1/docs/setting-up-google-ads-api).

If you have questions about the definition, please use the Google Help. The name of the metric there is "Clickthrough rate (CTR)".