Custom Success Event (tab)

​All Pages​

Collects data from all web pages of the website the on-site pixel is placed on.

​Clicked on Any Ad​

Includes information on visitors who clicked any ad in the website the on-site pixel is placed on.

​Day of Week ​

Collects web traffic that occurs on the days that are specified.

​Page Text​

Specifies text that web pages must contain or cannot contain to collect visitor and web traffic data. Text in iframes is not checked.

​Page Title​

Specifies the title text that web pages must contain or cannot contain to collect the associated visitor and web traffic data.

​Pages Viewed​

Collects associated visitor and web traffic data only when the specified number of pages is viewed during one visit.

​Referrer URL​

Collects associated visitor and web traffic data only when the visitor comes from the specified URL or from a URL that contains the specified string.

​Time on Page​

Collects associated visitor and web traffic data only when the specified visit duration on a page is satisfied.

​Time on Site​

Collects associated visitor and web traffic data only when the specified visit duration on a website is satisfied.

​URL​

Collects the URL the visitor visited when the URL contains, or does not contain, the specified text string.

​Ajax Click​

Collects data when a visitor clicked a specific element within a page and did not leave the page.

​Cookie​

Collects data when the specified string matches a text string in the cookie.

​Page Source​

Collects data when the specified string matches text in the page where the event took place.

​Product Price​

Collects data when the specified minimum or maximum price appears on the page.

​Custom Success Event Name​

Enter a name for the custom success event that reflects the business objective you want to capture data about.

​Assign Value​

Enter the monetary value that you want to assign to each occurrence of the targeted event.

​Expiration​

Select the check box to activate an expiration period within which a visitor must respond to count the event as a custom success event. You can specify the expiration period in minutes, hours, or days.

​Deduplication​

Select the option for how custom success events are counted per user.

• ​Count all custom success events per user​

• ​ Count one custom success event per user​

• ​ Count:​ Specify the number of custom success events per user and a time frame in minutes, hours, or days.

​Trigger External Pixels (optional)​

Check the ​Select External Pixels​ box to specify the pixels of the external platform you want visitors to populate that this custom event captures.

​Platform​

Specify the network or advertiser platform where the pixel that you want to populate resides. The drop-down list includes the platforms that are integrated with your software. The platform that you select determines the drop-down lists and fields that open for you to specify the external pixel.

• ​ AppNexus:​ To populate a pixel on the AppNexus platform.

• ​ Google Display & Video 360:​ To populate a pixel on the Google Display platform.

• ​Google Ads:​ To populate a pixel on the Google Ads platform.

• ​ Custom:​ To populate a pixel on a custom platform.

​Create​

Click to create an external pixel on the specified platform.

​Cancel​

Click to cancel your entries.

​Search​

Enter a string to search for an external pixel within your account on the specified platform.

​Create New Conversion Pixel​

Enter two or more characters to search for a specific advertiser.

​Create​

Enter the name of the external pixel you would like to create and click ​ Create​.

​URL​

For a custom platform, specify the URL where your image, script, or iframe resides.

​JavaScript without <script> tag​

Enter the JavaScript you want to insert into the specified image, script, or iframe.

​Condition​

Lists the conditions that you can add to the query to specify what data to collect.

​Configuration​

Lists the field to name the conversion and the check box to populate external pixels.

​Attribution Post Click​

Indicates that the monetary tally is incremented after the targeted event is clicked.

​Deduplication​

Allows you to specify when the targeted event is added to total achieved outcomes.

​Trigger External Pixels (optional)​

Opens supplementary input fields and drop-down lists to specify an external platform and external pixel to populate with the visitors that are collected by this conversion.