---
title: "Custom Tracking Event"
slug: "custom-tracking-event"
updated: 2025-03-17T12:50:10Z
published: 2025-03-17T12:50:10Z
canonical: "docs.mapp.com/custom-tracking-event"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom Tracking Event

## Overview

A **Custom Tracking Event** is registered when a contact interacts with your website or app in a way defined by your tracking configuration. These events allow you to trigger automated campaigns in Mapp Engage based on specific user actions beyond standard product interactions.

Custom Tracking Events can be used for various engagement scenarios, including:

- A user interacts with a **size guide** or **fit recommendation tool**.
- A user searches for a store using the **Store Finder**.
- A user engages with a **promotion or discount banner**.
- A user abandons a **form submission** (e.g., account registration or survey).

By using Custom Tracking Events, you can create highly targeted and personalized campaigns based on user engagement beyond predefined product-based triggers.

A Custom Tracking Event is registered when a contact interacts with your website or app in a way defined by your tracking configuration. This event allows you to trigger automated campaigns in Mapp Engage based on specific user actions.

## Configuration

| Setting | Description |
| --- | --- |
| **Whiteboard Audience Definition** | Define the audience of the Whiteboard. See [Whiteboard Audience](/v1/docs/whiteboard-audience) |
| **Event Definition** | Choose how the event is identified in Mapp Engage: - **Select Event** - Choose this option if the event is set up through Marketing Automation. - **Enter Event Name** - Choose this option if the event is triggered directly via the Mapp Intelligence Tracking Pixel |

For a full implementation guide covering both methods, see [Implementing Custom Tracking Events in Mapp Engage](/v1/docs/implementing-custom-tracking-events-in-mapp-engage).

## Related

- [Web Session End Event](/web-session-end-event.md)
- [Abandoned Browse](/abandoned-browse.md)