Customer Insights Dashboards

Customer Insights Dashboards, powered by Mapp Intelligence, delivers detailed customer information and enables companies to personalize their website based on this knowledge. You gain valuable insights based on easily scalable dashboards.

Example: Mapp Intelligence - Conversion Cohorts

Tracking is based on the data layer, which forms the bridge between the website and Mapp Intelligence. It represents an abstract construct that contains all the data to track your website and evaluate the results in your analysis tool. Our analysis solution accesses the data layer and provides you with the information you need to make business decisions. For this reason, in addition to implementing the tracking script on your website, it is also necessary to implement the data layer to achieve successful tracking.

This document describes the technical integration and configuration of Mapp Intelligence on your website.