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Data Collection Information
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Advantages
Collect data quickly and simply with just one line of code.
Collect data on websites, ad impressions, and clicks in real time.
Collect over 100 data points.
Pixels
To collect data from a website, you create a pixel, generate JavaScript from the pixel, and place the code on website pages. You specify what website interactions you want the pixel to track. You can configure the pixel with any combination of: browser data, user details, webform input, and hashed email addresses.
Custom Events and Custom Success Events
Data that is collected for one pixel can be sizeable. To structure the data into groups of visitors that you want to focus on, you create custom events and custom success events. A custom event captures data about a pattern of web traffic, for example, weekend visitors who browse five or more web pages. A custom success event captures information about visitors who trigger a specific event, for example, the download a brochure for your high-end products. You configure custom events and custom success events that are based on a wide range of conditions that Mapp Acquire provides. Drag-and-drop functionality allows you to define the custom events and custom success events within minutes. For quicker work, you can copy entire pixels, then modify custom events and custom success events as required for the new data collection.
Carefully specified custom events and custom success events enable you to classify visitors by interest and intent. You can build audiences from the visitors that are captured by a custom event or custom success event and export them to external platforms to target special campaigns.
Click Trackers and Impression Trackers
You can collect data about interactions with placements that are related to a pixel but served by external platforms. To do so, you export a pixel as a click tracker (URL) or impression tracker (JavaScript or an image). You insert the code into the target item on the external platform. Mapp Acquire starts collecting data on the creative, email, or other placement immediately.
Data Insights
You can view the data that Mapp Acquire collects in real time. These insights include the number of visitors and the number of events for a data collection. The data is structured according to domain, custom event, and custom success event.