---
title: "Data Flows & Storage"
slug: "data-flows-storage"
updated: 2025-12-19T09:40:45Z
published: 2025-12-19T09:40:45Z
canonical: "docs.mapp.com/data-flows-storage"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Flows & Storage

## Overview

This page provides an overview of data flows between you, Mapp Fashion, and selected technology partners. Depending on your service level and integrations, not all of these data flows will apply.

---

## You to Mapp Fashion

You may provide Mapp Fashion with multiple types of data as files that are transferred periodically.

### Product Feed

You provide a [Product Feed](/v1/docs/product-feed-dressipi) containing product catalog information. This information is effectively public (for example, it could be scraped from your website). Although Mapp Fashion stores it encrypted at rest, it may not always be protected in transit prior to delivery.

### Transaction Data

This information pertains to items purchased through your online store. This typically includes:

- Information about items bought
- A user (shopper) identifier of some sort (for example, a SHA256 hash of an email address or account ID)
- Occasionally, information such as a name

In general, this is transaction data for all your customers.

#### Method of transfer

You transfer files to Mapp Fashion via SFTP. Mapp Fashion provides SFTP credentials, or alternatively polls your SFTP server.

### Event Tracking

You may send Mapp Fashion the following events to aid personalization and analysis. These are stored against pseudonym identifiers, such as a UUID or your customer database number.

- Information about products viewed or interacted with (liked, scanned, added to wishlist)
- Purchase data

---

## Browser to Mapp Fashion

### Tracking Data

You place our JavaScript on your pages. This JavaScript captures information such as which pages shoppers have viewed or what items they have ordered. The captured information does not include personal data; however, it contains enough information for us to link to personal data that we do hold.

Usually, tracking data is collected for all users.

### Usage Data

We may also capture interactions performed by the shopper, such as:

- Liking/disliking items
- Adding items to a wishlist
- Scanning items

---

## Mapp Fashion to You

We send you data if you integrate with Mapp Fashion via a [server API Integration](https://docs.mapp.com/apidocs/introduction-2). In this case, the information that would normally be displayed directly in the shopper’s browser/app (such as recommended items and outfits) is sent via your servers.