Overview
The Deactivated Contacts view displays all contacts who are currently deactivated within the selected group and response category.
It allows you to review contact details and perform actions such as reactivation, permanent removal, or export. This view supports targeted contact recovery and list management.
For details about how deactivation works system-wide, including triggers and automation rules, see Contact Deactivation Basics.
Navigation Path
Audience > Deactivated
Select a group and a response category to open the Deactivated Contacts view.
Contact Information
The table displays the following information for each contact:
Email – Email address of the deactivated contact.
# Deactivation – Number of times the contact triggered a deactivation response within this group.
Response Class – High-level categorization of the delivery issue (for example, Skips, Bounces, Feedback).
Response Category – Specific trigger for deactivation (for example, Spam Complaint or Blocked).
For a detailed explanation of response classes and categories, see Deactivation: Summary.
Actions
The following actions are available for individual contacts:
Reactivate – Restores the contact within the current group.
Delete – Permanently removes the contact from the group. Group-specific data such as attributes and subscription details is deleted. The contact profile remains stored.
Export – Opens the export dialog to download the list of deactivated contacts for the selected group.
When reactivating a contact, you can choose between:
Group-level reactivation – The contact is reactivated only in the current group.
System-wide reactivation – The contact is reactivated across all groups and channels, if they were previously deactivated system-wide.
System-wide reactivation affects only the selected contact and does not trigger bulk reactivation across all groups.