Overview
The Deactivated Contacts window displays all currently deactivated contacts within the selected group and response category. It allows you to view contact details and perform actions like reactivation, permanent removal, or exporting the contact list. This interface supports precise list management and contact recovery workflows.
Navigation Path
Audience > Deactivated
To open the Deactivated Contacts window, select a group from the Group drop-down and click the 
icon in the Actions column.
Actions Table
Action | Description |
|---|---|
Reactivate | Reactivates the selected contact within the current group. The contact will resume receiving messages on all available channels. |
Delete | Permanently removes the selected contact from the group. Group-specific data, such as attributes and subscription details, is deleted. The contact profile remains stored. |
Export | Opens the export dialog with the list type preselected, allowing you to download the deactivated contacts from this group. |
Note
To reactivate a contact across all groups, enable the Reactivate System-wide Deactivated Contacts option in the Reactivate dialog.
Contact Information Table
Field | Description |
|---|---|
Displays the email address of the deactivated contact. | |
# Deactivation | Indicates the number of times the contact has triggered a deactivation response in this group. |
Response Class | High-level classification of the delivery issue (e.g., Skips, Bounces, Feedback). |
Response Category | Specific trigger for deactivation (e.g., spam complaint, Blocked). For a full list of categories and explanations, refer to the Deactivation Summary. |
Additional Information
FAQ
What’s the difference between group reactivation and system-wide reactivation?
Reactivating a contact restores their membership in the current group. If you select the system-wide reactivation checkbox, the contact is also reactivated across all groups and channels, provided they were previously deactivated system-wide.
What does “# Deactivation” refer to?
This number indicates the frequency of deactivation-triggering responses (such as bounces or spam complaints) recorded for that address within this group.