Deactivated Contacts (window)
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    Deactivated Contacts (window)

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    Article summary

    Overview

    The Deactivated Contacts window displays all currently deactivated contacts within the selected group and response category. It allows you to view contact details and perform actions like reactivation, permanent removal, or exporting the contact list. This interface supports precise list management and contact recovery workflows.


    Navigation Path

    Audience > Deactivated
    To open the Deactivated Contacts window, select a group from the Group drop-down and click the  icon in the Actions column.


    Actions Table

    Action

    Description

    Reactivate

    Reactivates the selected contact within the current group. The contact will resume receiving messages on all available channels.

    Delete

    Permanently removes the selected contact from the group. Group-specific data such as attributes and subscription details are deleted. The contact profile remains stored.

    Export

    Opens the export dialog with the list type preselected, allowing you to download the deactivated contacts from this group.

    Note

    To reactivate a contact across all groups, enable the Reactivate System-wide Deactivated Contacts option in the Reactivate dialog.


    Contact Information Table

    Field

    Description

    Email

    Displays the email address of the deactivated contact.

    # Deactivation

    Indicates how many times the contact has triggered a deactivation response in this group.

    Response Class

    High-level classification of the delivery issue (e.g., Skips, Bounces, Feedback).

    Response Category

    Specific trigger for deactivation (e.g., Spam Complaint, Blocked). For a full list of categories and explanations, refer to the Deactivation Summary.


    Additional Information


    FAQ

    What’s the difference between group reactivation and system-wide reactivation?

    Reactivating a contact restores their membership in the current group. If you select the system-wide reactivation checkbox, the contact is also reactivated across all groups and channels, provided they were previously deactivated system-wide.

    What does “# Deactivation” refer to?

    This number shows how often a deactivation-triggering response (like a bounce or spam complaint) has been recorded for that address in this group.


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