Overview
The Deactivation Summary provides an overview of why contacts were deactivated within a selected group. It categorizes deactivations by response type to help you analyze delivery issues and user feedback.
This overview supports list hygiene and deliverability monitoring.
For details about how deactivation works system-wide, including triggers and automation rules, see Contact Deactivation Basics.
Navigation Path
Audience > Deactivated
Select a group to display its deactivation summary.
Summary Table
The summary table groups deactivated contacts by the following criteria:
Response Class – High-level categorization of delivery issues (for example, Skips, Bounces, Feedback).
Response Category – Specific reason for deactivation within the selected response class.
Number – Number of contacts affected in each category.
This structure helps you identify patterns in delivery failures and complaints within a group.
Response Classes and Categories
Response Class | Response Category | Explanation |
|---|---|---|
Skips | Invalid | Email domain does not exist or cannot be resolved. The message is skipped. |
Communication Failure | Temporary server issues during connection. The message is skipped. | |
Bounces | Rejected | Email address is inactive or no longer exists. The message is rejected. |
Transient | Temporary issues such as a full inbox or low disk space. | |
Unknown | Cause of delivery failure could not be identified. | |
Blocked | Delivery blocked due to blacklists, spam filters, or server policy. | |
tls_failure | TLS handshake failed during transmission. | |
Feedback | Spam Complaint | Message was delivered but marked as spam, triggering deactivation. |
Actions
Reactivate – Reactivates all contacts in the selected response category.
Permanently Delete – Removes contacts from the group, including group-specific data such as attributes and subscription settings. The main contact profile remains stored.