Deactivation Summary (window)
- 1 Minute to read
- Print
- DarkLight
Deactivation Summary (window)
- 1 Minute to read
- Print
- DarkLight
Article summary
Did you find this summary helpful?
Thank you for your feedback!
Overview
The Deactivation Summary interface helps you analyze why contacts were deactivated within a selected group. It categorizes each case by delivery response type, making it easier to understand when and why delivery failures or user complaints occurred. This is essential for maintaining healthy audience lists and improving deliverability.
Navigation Path
Audience > Deactivated
Then select a group from the Group drop-down list.
Settings Table
Setting | Description |
|---|---|
Group (drop-down) | Choose the group whose deactivated contacts you want to review. The summary will only show data relevant to the selected group. |
Response Class | High-level categorization of delivery issues (e.g., Skips, Bounces, Feedback). |
Response Category | Specific reason for deactivation under the selected response class. |
Contact Count | Number of contacts affected in each category. |
Actions Table
Action | Description |
|---|---|
Reactivate | Reactivates all contacts in the selected response category. |
Permanently Delete | Deletes contacts from the group, along with any group-specific data (e.g., attributes, subscription settings). The contact’s main profile remains stored. |
Response Overview
Response Class | Response Category | Explanation |
|---|---|---|
Skips | Invalid | Email domain doesn't exist or DNS cannot resolve it. Message is skipped. |
Communication Failure | Temporary server issues during connection. Message is skipped. | |
Bounces | Rejected | Email address is inactive or no longer exists. Message is rejected. |
Transient | Temporary issues like a full inbox or low disk space. | |
Unknown | Cause of delivery failure could not be identified. | |
Blocked | Delivery blocked due to blacklists, spam filters, or server policy. | |
tls_failure | TLS handshake failed during transmission. | |
Feedback | Spam Complaint | Message was delivered but marked as spam, triggering deactivation. |
Additional Information
FAQ
Why does marking a message as spam lead to deactivation?
A spam complaint is a direct signal from the recipient or ISP, leading to automatic deactivation in the group. These contacts cannot be manually reactivated.
Do out-of-office replies cause deactivation?
No. These replies are categorized as feedback but do not result in deactivation.
Does deactivation affect other groups?
No. Deactivation is limited to the selected group. A contact might still be active in other groups.
Was this article helpful?