---
title: "Device Analysis (tab)"
slug: "device-analysis-tab"
updated: 2024-04-05T13:56:35Z
published: 2024-04-05T13:56:35Z
canonical: "docs.mapp.com/device-analysis-tab"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Device Analysis (tab)

## Navigation Path

1. In the main navigation, click *Statistics​ > Group Messages >* *Email*.
2. In the ​**Actions** column, click ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/6b6a1ea7-c722-47d3-9bad-61fa697f7f1f.png) **View Statistics** or the ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/01758dfb-d387-4cb9-b831-a098f8d981e8.png) symbol.
3. In the **Recipient Activity** area, click **​View Details** -or- Click ​**Recipient Activity**.
4. Click **Device Analysis**. The **Device Analysis ​** opens a visual graph of the total confirmed opens and total clicks on different devices.

## Purpose​

This tab provides information about the total number of confirmed opens and total clicks of a message on different devices.

#### **What can I do in this window?**

- View the distribution of confirmed opens and total clicks on different devices.
- Determine whether you need to adapt your campaigns to contacts who read your messages on mobile devices.
- Print the chart
- Export the chart as an image file

## ​Information​

> If a recipient opens or clicks a message more than once, Mapp Engage includes all opens and clicks in the calculations. This is true even if the recipient opens the message on different devices.

### Distribution of Total Confirmed Opens

| Item | Description |
| --- | --- |
| **​Confirmed Opens​** | According to the EEC, **Confirmed Opens**​ represents the total number of times a message is displayed (whether fully opened or within the preview pane). Confirmed opens include all messages where the tracking pixel was displayed; the recipient clicked a link, or both. (Some recipients may open the message with images suppressed and not click any link. In these cases, the open cannot be counted.) |
| **​Opened on Desktop​** | Displays the number and percentage of messages opened on a desktop device. The open rate for desktop devices is calculated as follows: \| Opened on desktop = Confirmed opens on desktop / Confirmed opens in the sendout \| \| --- \| |
| Opened on desktop = Confirmed opens on desktop / Confirmed opens in the sendout |
| **​Opened on Tablet​** | Displays the number and percentage of messages opened on a tablet device. The open rate for tablet devices is calculated as follows: \| Opened on tablet = Confirmed opens on tablet / Confirmed opens in the sendout \| \| --- \| |
| Opened on tablet = Confirmed opens on tablet / Confirmed opens in the sendout |
| **​Opened on Mobile Device​** | Displays the number and percentage of messages opened on a mobile device. The open rate for mobile devices is calculated as follows: \| Opened on mobile device = Confirmed opens on a mobile device / Confirmed opens in the sendout \| \| --- \| |
| Opened on mobile device = Confirmed opens on a mobile device / Confirmed opens in the sendout |
| **​Opened on Unknown Platform​** | Displays the number and percentage of messages opened on a device that the system could not identify. The open rate for unknown devices is calculated as follows: \| Opened on unknown platform = Confirmed opens on an unknown platform / Confirmed opens in the sendout \| \| --- \| > Due to changes in email clients' data privacy policies, more and more devices cannot be adequately identified. For more information, see [Mapp Engage: Change in Device Analysis Categorization due to Apple Mail Privacy Protection](/v1/docs/mapp-engage-change-in-device-analysis-categorization-due-to-apple-mail-privacy-protection). |
| Opened on unknown platform = Confirmed opens on an unknown platform / Confirmed opens in the sendout |

### Distribution of Total Clicks

| Item | Description |
| --- | --- |
| **​Total Clicks​** | Displays the total number of clicks on any link in the message. |
| **​Clicked on Desktop​** | Displays the number and percentage of times any link is clicked on a desktop device. The click rate for desktop devices is calculated as follows: \| Clicked on desktop = Clicked links on desktop / Total clicks \| \| --- \| |
| Clicked on desktop = Clicked links on desktop / Total clicks |
| **​Clicked on Tablet​** | Displays the number and percentage of times any link is clicked on a tablet device. The click rate for tablet devices is calculated as follows: \| Clicked on tablet = Clicked links on tablet / Total clicks \| \| --- \| |
| Clicked on tablet = Clicked links on tablet / Total clicks |
| **​Clicked on Mobile Device​** | Displays the number and percentage of times any link is clicked on a mobile device. The click rate for mobile devices is calculated as follows: \| Clicked on tablet = Clicked links on a mobile device / Total clicks \| \| --- \| |
| Clicked on tablet = Clicked links on a mobile device / Total clicks |
| **​Clicked on Unknown Platform​** | Displays the number and percentage of times any link is clicked on an unknown platform. The click rate for unknown devices is calculated as follows: \| Clicked on unknown platform = Clicked links on an unknown platform / Total clicks \| \| --- \| > Due to changes in email clients' data privacy policies, more and more devices cannot be adequately identified. For more information, see [Mapp Engage: Change in Device Analysis Categorization due to Apple Mail Privacy Protection](/v1/docs/mapp-engage-change-in-device-analysis-categorization-due-to-apple-mail-privacy-protection). |
| Clicked on unknown platform = Clicked links on an unknown platform / Total clicks |

## Related Topics​

[​How Mapp Engage Measures Email Marketing Success​](/v1/docs/how-mapp-engage-measures-email-marketing-success) [​Adapt Emails to Mobile Devices and Clients​](/v1/docs/adapt-emails-to-mobile-devices-and-clients) [​KPIs - Group Messages​](/v1/docs/kpis-group-messages)