---
title: "Differences entry sources and campaigns"
slug: "differences-entry-sources-and-campaigns"
updated: 2024-03-15T11:29:48Z
published: 2024-03-15T11:29:48Z
canonical: "docs.mapp.com/differences-entry-sources-and-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Differences entry sources and campaigns

Why do entry sources and campaigns often differ?

Entry sources show the referrer captured on the first page of the visit.

Campaigns, on the other hand, show (depending on the individual setup) each individual access.

**Example:**

There are 2 external accesses during one visit: ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/9565f0db-df11-476b-8c9e-312a99cdb971.png)

| Entry source | Campaign |
| --- | --- |
| Direct Entry | Direct Entry |
|  | Search engine |