Does Marketing Automation work if users don't accept tracking?
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    Does Marketing Automation work if users don't accept tracking?

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    Article summary

    Yes, Marketing Automation will work for 'anonymous users' or those that don't accept tracking. These users have no history and are always recognized as new visitors.

    The following restrictions apply:

    • Only real-time behaviors can be used as a target group; segments don't show historical data.

    • Frequency caps (specifies how often a campaign is shown) don't work.


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