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Duration (Seconds)
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Shows how long an access lasted in seconds (in sum). The value is cumulated for all users, therefore it does not show an average value.
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This metric is usually not used directly in an analysis, but for the calculation of custom formulas.
For the last page of a visit (exit page) the page duration cannot be determined. 30 seconds are used as a default value for the exit page. In case you want this value to be adapted, please contact Mapp Intelligence Consulting.
If a link is clicked on the exit page, the time until the click of the link is also considered.
Example for durations on exit pages with and without click:
The page duration for the page "product view" is 1:30 mins, because after one minute, the link "Add to Cart" was clicked and afterward within the visit no page was viewed (standard duration avg = 30 sec).
On the page "cart", the page duration is 30 seconds, because on this exit page no link was clicked.
Overview on Durations in Mapp Intelligence
A user views 4 pages:
Days Analysis (Visitors > Traffic)
For the corresponding day, the following data is shown:
Pages Analysis (Navigation > Pages > Pages)
The pages analysis yields the following results:
Duration (Seconds) = Sum of all durations on a page
Page Duration Avg = Duration (Seconds) / Page Impressions
Visit Duration Avg = Duration (Seconds) / Visits
Similar Figures
Page Duration Avg
Visit Duration Avg
Further information
Training document Basic Metrics
Video Basic Metrics Durations