Display Dynamic Content Using Segments (CMS)

Goal

Control which content is displayed to different contacts by assigning segments to content blocks or CMS paragraphs within a single message.

Prerequisites

• The segments you want to use for targeting are available.

Procedure

1. Open the email or CMS message you want to edit.

2. Add content blocks or paragraphs for the different target groups.

3. Select the content element.

4. Open the block or paragraph settings.

5. In the Sendout Condition area, select Segment.

6. Choose the segment that should receive this content.

7. Repeat these steps for additional content elements as needed.

Result

Each contact receives an individual version of the message that contains only the content matching their segment membership. Content without a sendout condition is delivered to all remaining contacts.