Overview
Dynamic content allows you to display different content blocks within a single message based on recipient criteria.
In the CMS editor, you can assign a sendout condition to individual components. This ensures that only recipients who meet the defined condition see the corresponding content.
Segments are commonly used to control content visibility for predefined target groups.
Assign a Segment as a Sendout Condition
Open the message in Compose (CMS).
Switch to Edit Monitor or List View.
Select the component or content block you want to control.
Open the Details tab.
Activate Sendout Condition.
In the Select a sendout condition dialog, choose Segment.
Select the desired segment from the list.
Confirm your selection.
Repeat these steps for additional content variations as needed.
How It Works
During sendout, the system checks each recipient’s segment membership:
If the recipient belongs to the selected segment, the component is displayed.
If not, the component is hidden.
Components without a sendout condition are shown to all remaining recipients.
Other Condition Types
In addition to segments, you can define sendout conditions based on:
Attributes
Member Attributes
These options allow more granular targeting based on recipient data.
Using Segments for Fallback Content
If some recipients do not meet any specific targeting condition, you can create a separate segment to ensure that fallback content is displayed.
This prevents empty content areas and ensures that all recipients receive meaningful content.