E-Commerce Metrics
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E-Commerce Metrics
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The examples in this section contain the following metrics:
Qty Product Views
Qty Purchased Products
Qty Abandoned Products
Add to Shopping Cart Rate %
Product Conversion Rate
Value Purchased Products
Abandoned Product Value
Shopping Cart Abandonment Rate %
Order Value
Conversion Rate %
Example 1: Visits, Visitors, Conversion Rate
A user performed the following visits on February 13 and 14:
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Analysis: Visitors > Traffic.png)
Metrics | Description |
Visits | How many visits were performed? |
Visitors | How many visitors visited per day? |
Conversion Rate % | What percentage of visitors also purchased? |
Conversion Rate % (Buyer) | What percentage of all visits involved one or more purchases? The expression in brackets (Buyer) is always the name of the depth of engagement with the highest priority. It has to be specifically defined (more information here) |
Example 2: Product Performance
A user accessed the following products during one visit:
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Analysis: E-Commerce > Products
Metrics | Description |
Qty Product Views | How often was a product viewed? |
Add to Shopping Cart Rate % | What percentage of the viewed products were added to the shopping cart? |
Product Conversion Rate | What percentage of the viewed products were purchased? |
Qty Purchased Products | How often was a product purchased? |
Example 3: Products (not) purchased
A user accessed the following products during one visit:
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Analysis: E-Commerce > Products.png)
Metrics | Description |
Value Purchased Products | What was the value of the purchased products? |
Qty Products not Purchased | How often was a product added to the shopping cart but not purchased during the same visit? |
Value Products not Purchased | What was the value of the products that were added to the shopping cart but not purchased during the same visit? |
Shopping Cart Abandonment Rate % | What percentage of products added to the shopping cart was not purchased during the same visit? |
Example 4: Order Value
A user purchased the following products:
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Analysis: Visitors > Traffic.png)
Metrics | Description |
Qty Purchased Products | How many products were purchased? |
Value Purchased Products | How much did the purchased products cost in total? |
Order Value | What order value was generated? |
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