---
title: "E-Commerce Metrics"
slug: "e-commerce-metrics"
updated: 2026-02-11T13:42:31Z
published: 2026-02-11T13:42:31Z
canonical: "docs.mapp.com/e-commerce-metrics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# E-Commerce Metrics

The examples in this section contain the following metrics:

- Qty Product Views
- Qty Purchased Products
- Qty Abandoned Products
- Add to Shopping Cart Rate %
- Product Conversion Rate
- Value Purchased Products
- Abandoned Product Value
- Shopping Cart Abandonment Rate %
- Order Value
- Conversion Rate %

---

## Example 1: Visits, Visitors, Conversion Rate

A user performed the following visits on February 13 and 14:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(93).png)

Analysis: *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss2(13).png)

| **Metrics** | **Description** |
| --- | --- |
| Visits | How many visits were performed? |
| Visitors | How many visitors visited per day? |
| Conversion Rate % | What percentage of visitors also purchased? |
| Conversion Rate % (Buyer) | What percentage of all visits involved one or more purchases? The expression in brackets (Buyer) is always the name of the depth of engagement with the highest priority. It has to be specifically defined (more information [here](/v1/docs/analyses-6-analysis-of-goal-achievement)) |

---

## Example 2: Product Performance

A user accessed the following products during one visit:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(96).png)

Analysis: *E-Commerce > Products*

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/e28cbb8e-5b48-47d8-9036-b4fdcb15f778.png)

| **Metrics** | **Description** |
| --- | --- |
| Qty Product Views | How often was a product viewed? |
| Add to Shopping Cart Rate % | What percentage of the viewed products were added to the shopping cart? |
| Product Conversion Rate | What percentage of the viewed products were purchased? |
| Qty Purchased Products | How often was a product purchased? |

---

## Example 3: Products (not) purchased

A user accessed the following products during one visit:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(94).png)

**Analysis:** *E-Commerce > Products* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(98).png)

| **Metrics** | **Description** |
| --- | --- |
| Value Purchased Products | What was the value of the purchased products? |
| Qty Products not Purchased | How often was a product added to the shopping cart but not purchased during the same visit? |
| Value Products not Purchased | What was the value of the products that were added to the shopping cart but not purchased? |
| Shopping Cart Abandonment Rate % | What percentage of products added to the shopping cart was not purchased during the same visit? |

---

## Example 4: Order Value

A user purchased the following products:

![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(99).png)

**Analysis:** *Visitors > Traffic* ![](https://cdn.document360.io/554b9b98-6720-4d8b-9919-c7b203d72648/Images/Documentation/ss1(100).png)

| **Metrics** | **Description** |
| --- | --- |
| Qty Purchased Products | How many products were purchased? |
| Value Purchased Products | How much did the purchased products cost in total? |
| Order Value | What order value was generated? |