---
title: "eCommerce Data"
slug: "ecommerce"
status: "update"
updated: 2026-08-05T12:05:05Z
published: 2026-08-05T12:05:13Z
canonical: "docs.mapp.com/ecommerce"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# eCommerce Data

## Introduction

The eCommerce feature provides access to product and transaction-related data within Mapp Engage. It allows you to manage product information, track user interactions such as purchases or wishlist activity, and use this data for segmentation, personalization, and automation. This feature is a central foundation for eCommerce-driven messaging and analysis.

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## Common Use Cases

Typical use cases for the eCommerce feature include:

- Managing and searching product data that is used across eCommerce-related features
- Storing and analyzing transaction data to build segments based on purchase history
- Tracking user interest through Wishlist, Abandoned Cart, and Abandoned Browse data
- Triggering automations based on changes in product-related user behavior
- Personalizing messages with recommended products based on browsing or purchase history

---

## Navigation path

*Administration > eCommerce*

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## Basics

What each eCommerce data component is and how it fits together: the Product Catalog, Triggers, and the eCommerce tables (System Transactions, Wishlist, Abandoned Cart, Abandoned Browse, Recommended Products). See [Basics](/v1/docs/basics-ecommerce).

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## How-Tos

Step-by-step instructions for importing and searching eCommerce data, setting up triggers, and testing your setup. See [How-Tos](/v1/docs/ecommerce-how-to).

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## Reference

Field-level and action detail for each eCommerce screen, useful once you are actively working in the interface:

- [Product Catalog](/v1/docs/ecommerce-product-catalog)
- [Triggers](/v1/docs/ecommerce-triggers)
- [System Transactions](/v1/docs/ecommerce-system-transactions)
- [Wishlist](/v1/docs/ecommerce-wishlist)
- [Abandoned Cart](/v1/docs/ecommerce-abandoned-cart)
- [Abandoned Browse](/v1/docs/ecommerce-abandoned-browse)
- [Recommended Products](/v1/docs/ecommerce-recommended-products)

## Related

- [Personalize Emails with eCommerce and Related Data](/personalize-emails-with-ecommerce-and-related-data.md)
- [Filter and Sort eCommerce Data](/filter-and-sort-ecommerce-data.md)
- [Placeholders for eCommerce Data](/placeholders-for-ecommerce-data.md)