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      Email Activity
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      Email Activity

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      Article summary

      These criteria create segments that are based on whether they have received, opened, clicked, or forwarded a message, or whether a message has produced a conversion, deactivation or unsubscribe.

      You can create segment conditions based on a prepared message. The segment includes all sendouts of the prepared message. This includes group and single sendouts. It also includes all future sendouts of the prepared message. There is no need to send the prepared message before using it in a segment.

      You cannot use this type of selection in CMS message paragraphs or for profile-based automations.

      Email Activity Criteria

      Received

      Selects contacts who received or did not receive a selected message. If the contact was a part of the sendout group and the sendout did not produce a response, the system assumes that a message was received.

      Configuration

      Setting

      Description

      Received

      • Yes:​ The contact received the message. The system assumes that a contact received the message as long as no skip or response is recorded for the message.

      • No:​ The contact did not receive the message for one of the following reasons:

        • The system did not send the message to the contact. For example, the contact was not a member of the sendout group, was not a part of the sendout segment, or was skipped during sendout.

        • The sendout produced a response and could not be delivered (for example, the inbox was full)

      Additional Criteria

      • None:​ Skips the segment of a specific group or message.

      • Group:​ Defines whether the segment criteria refers to a Specific Group.

      • Message:​ Defines whether the segment criteria refers to a Specific Message.

      • Message Category: Defines whether the segment criteria refers to a specific Message Category.

      Group Name

      Defines the group to which a message was sent. You can search for groups by name in this field. You can only select one message.

      Check Membership

      • Yes:​ Select to check whether the contact is or was part of the group that you selected in ​Group Name.​

      • ​No:​ Select to not check whether the contact is or was part of the group that you selected in ​Group Name.​

      Message Type

      Defines whether the segment criteria refers to a sent message or a prepared message.

      • Sent:​ Defines a message that has already been sent in your system.

      • Prepared:​ Defines a prepared message. The segment considers any sendout of the prepared message (including both group and single sendouts of the prepared message).

      Message

      Defines the message that is referenced in the segment criteria. You can search for messages by name in this field. You can only select one message.

      Number Of Occurrences

      Defines how many messages have been received.

      ​In Timeframe

      See Date Picker in Mapp Engage

      Opened

      Selects contacts who opened or did not open a selected message.

      Configuration

      The system records an open when the email tracking pixel was displayed or the contact clicked a link in the email. All other contacts are assumed not to have received the message. When you open the segment panel, you see the same fields as in the ​Received​ section described in the preceding section.

      Sometimes, a contact opens an email, but the system cannot track the open. If both of the following are true, the system is unable to track an open:

      • The contact has opted to suppress the display of images in the email inbox.

      • The contact does not click any trackable link in the email.

      Bounced

      Selects contacts to whom an email message produced a bounce response. Bounces are messages that the system sends out, but that the receiving Mail Transfer Agent (MTA) rejects. The receiving Mail Transfer Agent forwards a notification to the system that a message was refused. Bounced messages never arrive in the inbox of the contact. For more information, see Responses​.

      You cannot select all contacts who did not produce a bounce response. You can only select contacts who did produce a bounce response.

      Configuration

      Setting

      Description

      Message Type

      Defines whether the segment criteria refers to a sent message or a prepared message.

      • ​Sent:​ Defines a message that has already been sent in your system.

      • ​Prepared:​ Defines a prepared message. The segment considers any sendout of the prepared message (including both group and single sendouts of the prepared message).

      Message

      Defines the message that is referenced in the segment criteria. You can search for messages by name in this field. You can only select one message.

      ​In Timeframe

      See Date Picker in Mapp Engage

      Link Clicked

      Selects contacts who clicked or did not click a link in a selected message. The system can only track links for which you have enabled link tracking. You cannot use untracked links for segment criteria. For example, system links are only tracked if the setting ​​Track System Links​​ is activated in the group settings. For more information, see Tracking & Links (Tab)​.

      Configuration

      Setting

      Description

      Clicked

      • Yes:​ The contact clicked any link in the message.

      • ​No:​ The contact did not click any link in the message.

      Message Type

      Defines whether the segment criteria refers to a sent message or a prepared message.

      • ​Sent:​ Defines a message that has already been sent in your system.

      • ​Prepared:​ Defines a prepared message. The segment considers any sendout of the prepared message (including both group and single sendouts of the prepared message).

      Message

      Defines the message that is referenced in the segment criteria. You can search for messages by name in this field. You can only select one message.

      Link Type

      • Any Link: ​Defines whether the segment refers to any link.

      • ​Specific Link: ​Defines whether the segment refers to a selected link.

      • ​Link Category:​ Defines whether the segment refers to a link belonging to a category.

      ​In Timeframe

      See Date Picker in Mapp Engage

      Forwarded

      Selects contacts who forwarded or did not forward a selected message. The system can only track when messages are forwarded with the forward message form (added with a Variable). You cannot track when a contact forwards an email directly from the email inbox.

      Configuration

      Unsubscribed

      Selects contacts who unsubscribed after receiving a selected message. 

      Configuration

      Setting

      Description

      Message Type

      Defines whether the segment criteria refers to a sent message or a prepared message.

      • ​Sent:​ Defines a message that has already been sent in your system.

      • ​Prepared:​ Defines a prepared message. The segment considers any sendout of the prepared message (including both group and single sendouts of the prepared message).

      Message

      Defines the message that is referenced in the segment criteria. You can search for messages by name in this field. You can only select one message

      ​In Timeframe

      See Date Picker in Mapp Engage

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